Digital AdvertisingProposal
A first step toward real visibility.
TOYCOLLECTR is a bi-monthly print magazine covering unproduced toys and toy history, launched in fall 2022. It has grown to 500–600 subscribers and expanded into comic shops, Barnes & Noble, and Walmart — but as a one-person operation, Blake handles everything himself, leaving digital marketing untouched and visibility as the main constraint on growth.
NPS proposes a Meta paid media program, paired with strategic consulting, to build a measurable acquisition channel without adding to Blake's workload — at a monthly retainer of $1,025 plus a recommended $1,500/month in Meta ad spend.
What we'll achieve together.
Increase visibility among toy collectors who don't yet know the magazine exists
Acquire new subscribers through targeted Meta paid media
Build a repeatable, measurable acquisition channel that doesn't add to Blake's day-to-day workload
Establish cost-per-order benchmarks to guide future ad spend decisions
Strengthen the subscription base to support better print economics over time
A focused program built for a lean operation.
NPS will manage two connected workstreams — strategic guidance and Meta paid media — so Blake gets a full acquisition program without adding to his workload.
Strategic Oversight & Consulting
Ongoing strategic guidance on subscriber acquisition, offer structure, and budget allocation, benchmarked against comparable niche and collector subscription publications.
- Monthly strategy check-ins to review performance and prioritize next steps
- Industry benchmarking against comparable niche/collector subscription publications
- Guidance on how digital growth affects print economics and retention over time
Paid Media Campaign Management (Meta)
Full-funnel Meta campaign management built to reach toy collectors wherever they already spend time online.
- Full campaign strategy and setup across Facebook and Instagram
- Audience targeting toward toy collector communities, adjacent fandoms, and lookalikes built from the existing subscriber base
- In-house ad creative and copywriting, with testing across formats and offers
- Ongoing optimization against subscriber acquisition and cost-per-order targets
- Monthly performance reporting
Where we'll reach your audience.
Paid acquisition in this engagement is concentrated on Meta, where interest and lookalike targeting can most efficiently reach toy collectors.
Meta — Facebook & Instagram
- +Interest-based audiences: toy collecting communities, action figure and collectibles fandoms, pop culture/nostalgia audiences
- +Lookalike audiences built from the current subscriber base
- +Retargeting audiences: website visitors and past engagers
- +Creative testing across static and video formats
Investment.
A six-month partnership.
We propose an agreement with a six (6) month term for the retainer services, beginning within two weeks of signing. The agreement renews month-to-month after the initial term unless either party provides 30 days' written notice; either party may terminate early with 30 days' written notice.
Email Marketing & Circulation Management
As the subscriber base grows, NPS can layer in structured email marketing and deeper circulation management beyond SimpleCirc's basic features.
- Win-back and renewal email sequences
- Welcome series for new subscribers
- Circulation reporting and fulfillment oversight
Not included in this engagement. Available for a future term as the program scales.
Let's get started.
Review and approve this proposal
Execute the agreement
Schedule kickoff meeting and confirm Meta ad account access
Begin work within two weeks of signing
A magazine collectors already want.Now let's help them find it.The right partner.
TOYCOLLECTR has already proven the hardest part — that a magazine built entirely around unproduced toys can earn a devoted, paying audience.
NPS brings the digital acquisition expertise to reach the collectors who haven't found it yet. We're looking forward to building this with you, Blake.